How Noom App is bulking up on funding while helping people to bulk-down?!!
App development companies are providing the best solutions to us. They have made everyday life simpler, easier and more convenient.
The types and number of solutions users can lay their hands on are innumerable! Whether it is shopping for apparels, shoes, groceries, paying bills, keeping a check on cars and parking space, plants, or even air quality — all this and more is possible! All thanks to applications — they don’t skimp on ease and convenience and in addition, provide efficiency.
One of the efficient ways to take care of oneself has come in the form of fitness and health apps. Such platforms have transformed exercising for the better and are helping people stay healthy, fit, happy and not stressed.
For this piece, we will discuss another such wonderful app — Noom — and the importance of its kind. Let’s get to business, shall we?!
Understanding health and fitness apps
Contemporary times are challenging for business enterprises. Therefore, the need is for the business owners to be competitive, competent and their enterprises relevant — for a long time.
The cut-throat competition gets the credit here. But despite this, ventures are striving to be the best and stay ahead of their peers. And developing applications to promote one’s business has proved to be quite fruitful in this regard.
The best part is because it’s an app or a website to be used digitally, one doesn’t really need to invest in and have an enterprise that physically exists! Allow me to finish — you just need an idea to begin with. The rest of the things will follow.
Remember that the biggest and most successful businesses in the world were once an idea only!
Leading a healthy lifestyle is what everyone wants. It is a great idea indeed, but being able to do so is a task. How often have we all tried to stick to a healthier regime but dropped it for several reasons?
Sometimes because of demotivation, sometimes out of laziness. Many times, we end up blaming something or someone that’s non-existent. For instance, we don’t stick to a regime because we claim there isn’t anything to help us track our progress!
With fitness and health apps in the market, the scope to make such excuses is out of the window now! Not only do these applications provide guidance and help inculcate good habits, but they also track an individual’s progress.
So, yes! Things are slowly changing for good now. People consciously want to stay fit, look great, live healthy, and apps are enabling all this!
What is Noom App?
Noom is a weight loss platform, a health coaching app. The venture started back in 2007 but didn’t fare as well as it is doing in present times. Let us learn about this interesting health coaching platform and how its uniqueness is helping people lose weight!
- It was initially launched as a calorie counting app connected to a bike. This gave the company a decent amount of success.
- But it hit its stride in the year 2017 when it presented itself as a customer-focused and weight-loss-oriented app.
- This resonated well with the people who had been trying for long to lose weight. As a result, the company ended up raising 58 million USD in mid-2019.
- It has features like calorie consumption meter like its peers but is able to deliver to users because of a unique element.
- The app uses CBT (Cognitive Behavioural Therapy) to keep off weight in the long term. The focus on this psychotherapy treatment enables people to understand and handle emotions better.
- Users can combat negative thoughts, compulsive habits, thus, avoiding undesirable results. All this makes Noom a goal-oriented platform. It hasn’t been created for the namesake!
Let’s talk about the impressive and wholesome funding!!
As mentioned earlier, Noom managed to raise 58 million USD in 2019. Recently, the platform managed to raise a whopping 540 million US dollars in new funding!
It didn’t happen because the founders were hell-bent and dedicated to raising the money. This happened because Noom has proved to be promising and has an impressive data record.
It witnessed a surge in demand during the lockdown and generated a revenue of $400 million in 2020!! The previous year’s revenues were relatively less but also impressive — $237 million.
Clearly, business persons have gauged how potent this app is and can be in the future — one big reason for the impressive fund raising!
To wrap things up
The world is witnessing a technological revolution. Every new addition, big and small is contributing to it and we, are a part of it too!
It is all about timing, they say — indeed it is! Now is the time to take action, come up with more impressive, useful and inspiring solutions. Now is the time to take charge and change the course of your business and future for the better!
So, wait no more and get a wonderful app built, which will serve the needs of the users better. Consult the field experts today and link in with one of the top development companies in USA.