How Noom App is bulking up on funding while helping people to bulk-down?!!

  • It was initially launched as a calorie counting app connected to a bike. This gave the company a decent amount of success.
  • But it hit its stride in the year 2017 when it presented itself as a customer-focused and weight-loss-oriented app.
  • This resonated well with the people who had been trying for long to lose weight. As a result, the company ended up raising 58 million USD in mid-2019.
  • It has features like calorie consumption meter like its peers but is able to deliver to users because of a unique element.
  • The app uses CBT (Cognitive Behavioural Therapy) to keep off weight in the long term. The focus on this psychotherapy treatment enables people to understand and handle emotions better.
  • Users can combat negative thoughts, compulsive habits, thus, avoiding undesirable results. All this makes Noom a goal-oriented platform. It hasn’t been created for the namesake!

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Techugo App Company

Techugo App Company

Techugo is a leading mobile app development company, bringing the best of the app development technologies and trends into your mobile app.

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